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Sales Report

The Sales Report gives a shop-wide summary of invoiced revenue, billing efficiency, effective labor rate, and labor and parts totals for any selected date range.

The Sales Report gives a shop-wide summary of total sales activity within a selected date range. It consolidates invoiced revenue, labor performance, and shop efficiency metrics into one place, offering managers and owners a clear view of financial performance over time.

This report is commonly used for:

  • Monthly sales reviews

  • Revenue tracking

  • Labor performance monitoring

  • Advisor or department meetings

  • End-of-period reporting


What the Sales Report Shows

Each row in the report represents an invoice that was closed during the selected timeframe. For each invoice you will see:

1. Customer

The customer the invoice was billed to.

2. Invoice Details

The invoice number, close date, and key financial figures for that invoice.

3. Billing Efficiency (%)

Shows how well the shop billed its labor hours relative to clocked technician hours.

4. Effective Labor Rate (ELR)

Calculated as: Total labor dollars invoiced ÷ Total technician hours clocked

5. Total Invoice Amount

The total dollar value of the work invoiced.

6. Labor, Parts, and Other Sales Data

Labor invoiced, labor margin, parts invoiced, parts cost and margin, and overall profit and margin, summarized at both the invoice and report level.


Summary Totals (Bottom of the Report)

At the bottom of the report, ShopView displays overall totals for the selected period, including:

  • Total sales revenue

  • Total billed hours

  • Overall billing efficiency

  • Total labor hours clocked

  • Total labor revenue

  • Total parts revenue

These numbers allow managers to instantly understand the financial performance of the shop for the selected period.


Using Date Filters

The Sales Report supports the same date filters as other reports, such as:

  • Today

  • This Week

  • This Month

  • Last Month

  • Custom date range

Filtering updates all values in real time. For example, selecting Last Month shows every invoice closed in that month along with the total invoice amount and summary statistics for the period.


Interpreting the Sales Report

The Sales Report helps answer essential business questions:

1. How much revenue did the shop generate in a period?

Total invoice amount represents closed sales.

2. How efficiently are we billing labor?

Billing efficiency highlights whether the shop is capturing all of its billable labor.

3. What is our Effective Labor Rate (ELR)?

Shows the actual realized labor rate after accounting for:

  • Estimates

  • Adjustments

  • Billing decisions

  • Technician performance

4. Are parts and labor balanced appropriately?

A healthy mix supports profitability.


Connection to Advisor & Technician Performance

While the Sales Report is a high-level financial tool, it uses the same underlying labor data as:

  • Technician Efficiency Report: Measures how technicians perform against the Tech Hours assigned to them

  • Advisor Analysis Report: Measures how advisors bill and estimate work

The Sales Report is the financial output of those performance inputs.


When to Use the Sales Report

  • Monthly Revenue Tracking: Quickly view all invoices closed in a given month.

  • Business Performance Reviews: Identify trends in billing efficiency or declining ELR.

  • Advisor & Department Meetings: Share sales totals and labor performance.

  • Financial Forecasting: Use historical sales to project upcoming workload and revenue.

  • End-of-Year Reporting: Gather annual totals for accounting or management.


Summary

The Sales Report provides a comprehensive snapshot of the shop's financial performance over any selected time period. It includes:

  • Total invoice sales

  • Billing efficiency

  • Effective labor rate

  • Total hours closed

  • Labor and parts performance

  • Summary statistics for quick review

This report is critical for managers and owners who want a clear, data-driven view of revenue and labor performance across the shop.

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